Books about Billboard from Amazon.com

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Price: $15.41 [Notify me when price goes down.]

The maxim in the music industry has always been "You can't make it on talent alone," and with This Business of Music Marketing & Promotion, you don't have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-world examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply--create a marketing plan, know your audience, be familiar with the laws of commerce--but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter ("Twenty Profile-Building Ideas to Use Right Now"), which will help readers get a running start in the recording business. They'll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources..
Price: $12.35 [Notify me when price goes down.]

This Updated and Expanded 8th Edition of The Billboard Book of Top 40 Hits offers complete and authoritative chart information on the most popular songs and artists to reach the top 40 positions on Billboard's Hot 100 chart from 1955 - present.

Written by Joel Whitburn, whose company Record Research is the most authoritative source of information on the Billboard charts, this thoroughly revised perennial bestseller is an indispensable resource for pop music fans, record collectors, and trivia enthusiasts, as well as for radio, cable, and music industry professionals.

As in previous editions, each entry begins with brief biographical information, followed by the date the single reached the Top 40, the single's highest position on the chart, the number of weeks it remained there, and the single's original record label and catalog number. Following the alphabetical listing by artist of all singles to make the Top 40 is an additional alphabetical listing by song title for easy reference as well as an extensive "Record Holders" section detailing "Top 100 Singles 1955-2003," "Top 1,000 Artists 1955-2003," "Top Artists by Decade," "Top Artist Achievements," "Top Singles by Decade," and "#1 Singles Listed Chronologically 1955-2003."

Also included are 300 artist photos with expansive captions providing biographical information and a wealth of fascinating facts and entertaining trivia..
Price: $17.27 [Notify me when price goes down.]

"Daylle Deanna Schwartz has conveniently packaged all you need to know to start your own record label in a very reader-friendly new edition What took me over ten years to learn the hard way has been easily explained in Start & Run Your Own Record Label. If you’re thinking about competing in the often-treacherous world of independent record labels, arm yourself with this book." – RYAN KUPER, Redemption Records

In its first edition, Start and Run Your Own Record Label was an authoritative resource for anyone who ever dreamt of building their own record business from the ground up. Comprehensive, informative, practical, and accessible, the book covered every aspect of setting up, owning, and operating a record label.

Since the publication of that edition, the music industry has witnessed a new era for independent record labels. While not profoundly different, new technology has made it easier and more affordable for practically anyone to record their own music at home and to sell it online and at performances. As a result, increasingly more musicians are finding it easier to achieve their musical goals.

In the Updated and Expanded edition, new chapters are included to address such issues as resources for the business end of running a record label, getting exposure, exploring alternative markets for all genres of music, and maximizing the use of the Internet. In addition, all chapters are rewritten and more interviews with cutting edge experts on today's music market have been added..
Price: $10.50 [Notify me when price goes down.]

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Price: $43.26 [Notify me when price goes down.]

•Practical and comprehensive—the only book of its kind •Revised edition focuses on the changing world market for television

Broad in scope and rich in detail, This Business of Television has been the essential sourcebook for producers, writers, broadcasters, network executives, and other television professionals since the first edition was published in 1991. And as the television business continues to evolve This Business of Television evolves along with it. This comprehensive guide to the legal, economic, and production aspects of the industry has been completely revised and restructured to reflect the rapid changes in television today, both domestically and internationally, A user’s guide to television contracts, plus directories of associations, governmental agencies, and producers and distributors, make this book an invaluable resource for anyone involved with—or simply interested in—the business of television..
Price: $12.95 [Notify me when price goes down.]

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Price: $50.37 [Notify me when price goes down.]

The streamlined, reorganized, and updated Second Edition of This Business of Music Marketing and Promotion is informed by the transformation of the music industry in recent years. Online music has provided much of the fuel, with downloadable songs and file-sharing programs opening up new avenues of distribution and promotion to some 60 million consumers.

The new edition of this book accounts for this transformation. Its focus is the full integration of online sales and promotion into the standard marketing mix. To emphasize the Internet's integration into the marketing process, Internet chapters are now spread out to relevant locations throughout the narrative. In addition, the first edition's chapter on promotion, "Promoting the Product," has been broken into several chapters to differentiate activities that come under this heading, including publicity; radio, video, and television promotion; sales promotion and miscellaneous activities; and online promotion.

In addition, a new chapter entitled "Twenty Profile-Building Ideas to Use Right Now" has been added to the new edition, as have new interviews representing the spectrum of music marketing activity: a successful self-marketing musician, a record label marketer, and an Internet specialist. Also included is expanded coverage of new marketing tactics, from innovative uses of e-mail to more intelligent approaches to generating sales on a Web site.

Finally, the revised and updated edition of This Business of Music Marketing and Promotion includes a new preface, discussing the rationale for its revision, and a new Appendix listing information sources.

As before, author Tad Lathrop provides a practical guide to planning and producing a complete marketing campaign for selling music to consumers. A comprehensive array of techniques, tools, and strategies - both standard and alternative - are presented to get artists' music to the marketplace, to promote it effectively, and to ensure the highest possible record sales..
Price: $14.02 [Notify me when price goes down.]