|
|
|
The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
A bold new way to tackle tough business problems—even if you draw like a second grader When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply “get”. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can’t draw. Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone’s innate ability to look, see, imagine, and show. THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way..
Price: $11.29
[ Notify me when price goes down.]
|
|
The Catcher in the Rye
|
|
On Killing: The Psychological Cost of Learning to Kill in War and Society
The twentieth century, with its bloody world wars, revolutions, and genocides accounting for hundreds of millions dead, would seem to prove that human beings are incredibly vicious predators and that killing is as natural as eating. But Lieutenant Colonel Dave Grossman, a psychologist and U.S. Army Ranger, demonstrates this is not the case. The good news, according to Grossman - drawing on dozens of interviews, first-person reports, and historic studies of combat, ranging from Frederick the Great's battles in the eighteenth century through Vietnam - is that the vast majority of soldiers are loath to kill. In World War II, for instance, only 15 to 25 percent of combat infantry were willing to fire their rifles. The provocative news is that modern armies, using Pavlovian and operant conditioning, have learned how to overcome this reluctance. In Korea about 50 percent of combat infantry were willing to shoot, and in Vietnam the figure rose to over 90 percent. The bad news is that by conditioning soldiers to overcome their instinctive loathing of killing, we have drastically increased post-combat stress - witness the devastated psychological state of our Vietnam vets as compared with those from earlier wars. And the truly terrible news is that contemporary civilian society, particularly the media, replicates the army's conditioning techniques and - according to Grossman's controversial thesis - is responsible for our rising rates of murder and violence, particularly among the young. In the explosive last section of the book, he argues that high-body-count movies, television violence (both news and entertainment), and interactive point-and-shoot video games are dangerously similar to thetraining programs that dehumanize the enemy, desensitize soldiers to the psychological ramifications of killing, and make pulling the trigger an automatic response..
Price: $8.53
[ Notify me when price goes down.]
|
|
Dress Your Family in Corduroy and Denim
In this phenomenal #1 bestseller, David Sedaris plays in the snow with his sisters He goes on vacation with his family. He gets a job selling drinks. He attends his brother’s wedding. He mops his sister’s floor. He gives directions to a lost traveler. He eats a hamburger. He has his blood sugar tested. It all sounds so normal, doesn’t it? Yet Sedaris lifts the corner of ordinary life, revealing the absurdity teeming below the surface, exposing a world alive with hidden motives and obscure desires. In DRESS YOUR FAMILY IN CORDUROY AND DENIM, one of the wittiest and most original writers at work today gives us his richest book yet..
Price: $4.63
[Notify me when price goes down.]
|
|
When the Game Is Over, It All Goes Back in the Box
|
|
"Stand Back," Said the Elephant, "I'm Going to Sneeze!"
|
|
Brideshead Revisited
This is the most nostalgic and reflective of Evelyn Waugh's novels, "Brideshead Revisited" looks back to the golden age before the Second World War. It tells the story of Charles Ryder's infatuation with the Marchmain family and the rapidly disappearing world of privilege they inhabit. Enchanted first by Sebastian at Oxford then by his doomed Catholic family, in particular his remote sister, Julia, Charles comes finally to recognize his spiritual and social distance from them..
Price: $7.53
[ Notify me when price goes down.]
|
|
Talking Back to OCD: The Program That Helps Kids and Teens Say "No Way" -- and Parents Say "Way to Go"
Fourteen-year-old Eric is plagued by thoughts that germs on his hands could be making his family sick. Kelly, age 8, feels distressed if she can't count her pencils in multiples of four. No one wants to get rid of OCD more than they do--that's why Talking Back to OCD puts the power to beat obsessions and compulsions in their hands. This uniquely designed volume is really two books in one. The first portion of each chapter teaches children and adolescents skills they can use to take charge of the illness. Instructions that follow show their parents how to provide encouragement and support. Based on the most effective known treatment for OCD, the book demonstrates ways to "boss back" when OCD butts in, enabling many youngsters and teens to eliminate their symptoms entirely. Early-onset OCD is as common as diabetes; this powerful book will help thousands of young people show this unwelcome visitor to the door. .
Price: $9.26
[ Notify me when price goes down.]
|
|
|
|
|
