Books about Antidote from Amazon.com

Human beings are selfish, small-minded, violence-prone savages, civilization is a blight on the earth, and the rising tide of chaos ensures that everything's going to fall apart any day now. Right? Wrong, says Rob Brezsny In Pronoia Is the Antidote to Paranoia, he declares evil is boring, the universe is friendly, and life is a sublime gift created for our amusement and illumination. This buoyant perspective is not rooted in denial. On the contrary, Brezsny builds a case for a "cagey optimism" that does not require a repression of difficulty, but rather, seeks a vigorous engagement with it. The best way to attract the blessings that the world is conspiring to give us, he insists, is to dive into the most challenging mysteries. This witty, inspiring how-to shows how any reader can become "a wildly disciplined, fiercely tender . . . lustfully compassionate Master of Rowdy Bliss.".
Price: $8.88 [Notify me when price goes down.]

This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable:

Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy.

Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy.

Research people are criticized for generating more confusion than clarity. They will not be happy.

Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy.

Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can.

But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense..
Price: $14.89 [Notify me when price goes down.]

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Price: $9.79 [Notify me when price goes down.]

Proposals to reform the health care system typically focus on either increasing private insurance or expanding government-sponsored plans. Guaranteeing that everyone is insured, however, does not create a system with the quality of care patients want, the flexibility clinicians need, and the internal dynamics to continually improve the value of health care.

In Total Cure, Hal Luft presents a comprehensive new proposal, SecureChoice, which does all that while providing affordable health insurance for every American. SecureChoice is a plan that restructures payment for medical care, harnessing the flexibility and responsiveness of the market by aligning the incentives of clinicians, hospitals, and insurers with those of the patient. It uses the accountability of government to ensure transparency, competition, and equity.

SecureChoice has two major components. A universal pool covers the major risks of hospitalization and chronic illness, which account for almost two-thirds of all costs. Everyone would be in the pool, irrespective of employment, income, or health status. The second component emphasizes choice, flexibility, and responsibility. People will be able to choose any physician to serve as their “medical home,” to keep track of their health records, provide much of their care, and suggest referrals. Clinicians will have the information and incentives to continually enhance quality. SecureChoice also facilitates improvements in areas ranging from malpractice to pharmaceuticals and establishes new roles for key stakeholders such as health insurers.

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Price: $10.85 [Notify me when price goes down.]

Facts for Life is an exciting series that brings readers accessible, up-to-the-minute, and in-depth information on important contemporary health issues. Written by medical doctors and prominent writers, each title explores the key concerns of a specific topic. With this book, readers can protect themselves, their families, and their homes from more than 600 toxins and their sources. It includes the most common household causes of poisoning, checklists on what to do and what not to do in poisoning emergencies, and regional poison control centers and hotlines..
Price: $10.17 [Notify me when price goes down.]

When sunlight strikes skin it creates vitamin D, and without this nutrient we get weak and sick, are at risk of cancer and lupus, get osteoporosis and get depressed The scientific literature shows that millions of Americans are deficient in vitamin D. Vitamin D isn't patentable. No one sends out drug reps to sell it to your doctor. So the deficiency that you likely have is probably undiagnosed..
Price: $8.76 [Notify me when price goes down.]

Jennifer Michael Hecht explodes the myths about happiness, liberating us from the message that there's only one way to care for our hearts, minds, and bodies.

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Price: $4.24 [Notify me when price goes down.]

Forget painful procedures, addictive drugs, or wasting your valuable time, money, and health anymore! New discoveries reveal hundreds of easy-to-use, easy-to-make tonics, treatments, and remedies that work as wellor even betterthan pricey medications and complicated medical mumbo jumbo.This is the one-and-only book that brings you almost 1,000 of the most amazing and unusual cures for more than 155 common health problems. Best yet, you probably already have what you need to prepare these heavenly healers in your kitchen cabinets, refrigerator, medicine chest, spice drawer, or garden..
Price: $6.50 [Notify me when price goes down.]

Do you find that you don't handle stress well and are frequently irritable?

Did you know the much-publicized low-fat/high-carbohydrate diet of recent years may actually be making you depressed and overweight?

And what are the hidden dangers of sleep loss and irregular schedules?

In Beyond Prozac, Dr. Michael Norden, a psychiatrist and pioneer in developing new applications of Prozac, explains how the toll of modern-day life has undermined our health and led to a national epidemic of depression, anxiety and weight problems. But there is hope. Based on seven years of groundbreaking research and clinical work, Beyond Prozac offers solutions to these chronic health problems that go beyond simply prescribing Prozac from incredibly effective alternative treatments such as light therapy, regulation of sleeping habits, and specialized diets to the next generation of safer and more effective depression medications. A decisive voice in the debate about depression, Beyond Prozac is a provocative and enduring classic in the modern literature about mental health.

Now revised and expanded to include the latest new information and research, Beyond Prozac gives you the inside scoop on:

• Powerful new antidepressants: Serzone, Wellbutrin and Remeron
• The surprising relationship between weather, brain chemistry and behavior
• New studies hinting that low serotonin is the norm, not the exception, and what this means for those seeking treatment
• What melatonin really can and can't do
• Depression, health and "The Zone" diet
• The latest all-natural treatments for depression: DHEA and St. John's wort
• Updates on Prozac, Zoloft, Paxil, Luvox and more!.
  Price: $0.75 [Notify me when price goes down.]